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Could You Sell Your Content Marketing Division? (336)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Axios Acquired by Cox Enterprises
The business publisher axios announced that it had been acquired by the media conglomerate cox enterprises for 525 million dollars. The acquisition comes at an inflection point in the media industry, as sweeping changes to the digital advertising ecosystem and the prospect of impending recession threatened to up end the brief year of prosperity following on the heels of the pandemic. Below are takeaways from the acquisition. What are your takeaways? Mister pullotsy?
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