This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Could You Sell Your Content Marketing Division? (336)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Lift, the Ride Hailing Company, Has Formed a New Business Unit to Consolidate and Expand Its Advertising Offerings

Lift has formed lift media, a new business unit consolidating and expanding the advertising offering at the ride hailing company. The news comes more than two years after lift acquired halo cars, which makes monitors to run digital ads a top cars. And wi grets, enjoying the outs of his rao, that wasuchian amasing l, because victor, as we said, put together the programm to buy, i think it wath, 52 or 53 different brands from at the time u b m.

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