3min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Could You Sell Your Content Marketing Division? (336)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Do You Know How to License Out Brand Oriented Assets?

The idea of turning marketing into that kind of profit center is just such a foreign concept to most, you know, financial groups. I think victor gaw who's who basically orchestrated nd, he just leave. And by the way, yes, i'm not sure, because he got elevated as chief marketing officer from ya. But looks like he's doing a bunch of stuff. He looks like he’s doing some investing.

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