Could You Sell Your Content Marketing Division? (336)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
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Is There a Way to Generate Revenue?
Soye: I think that this is just a baby step into what this whole show has been about. As you have an audience and you have multiple ways to generate revenue from that audience, Disney's done that better than anyone else in the world. And uber and lift here, in this case, cause they talk about uber and this article as well, they're like, ok, well, we are a ride sharing company. Well, how can we generate revenue? Soye: Apple is doing exactly this, building an adver, demand sit advertising platform. Because i think it's going to be for the car.
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