Could You Sell Your Content Marketing Division? (336)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Local Media
There's so much unlocked revenue and opportunity in local media right now, because there are dollars there. You have all these local businesses that would like to spend, but they can't with the larger media properties. Now, if axios local has come p with a new business model, it seems like they could take advantage of these hyper local areas. Even in cleveland, you know, you've got seven or eight different areas of cleveland that probably should have their own noose that right now, nobody's covering this. Axios can figure that out. They've really unlocked a lot of value, and nobody's doing it.
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