This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Could You Sell Your Content Marketing Division? (336)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Is There a Multiplier in Content Marketing?

i wonder if any, you know, s we've worked with some of these companies that are actually driving significant revenue and profit from their content marketing division. Sma, i would say it looks like smaller deals. And when i say smaller deals, tet's say two a hundred 50 or less, hundred 50 million or less,. You're looking at between thre and four. So it's sorto, it's still a lucrative business on the media side.

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