The Danny Miranda Podcast

#266: Joe Foster – Building Reebok Into A Billion Dollar Empire

Oct 24, 2022

01:16:18

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Highlights

AI Chapters

Episode notes

Marketing Is Better Than Manufacturing

01:58

Do You Know What Kodak Is?

01:50

I Love Badminton and I Love Business

02:11

Introduction

4min

How Much of That Experience Informed What You Would Start When You're 25

2min

What Happens When You Go Away From Home?

3min

I Love Badminton and I Love Business

2min

What's So Great About Reebok?

5min

Do You Know What Kodak Is?

2min

Reebok Shoes - I Don't Let It Are.

4min

How Important Is a Name to a Business?

3min

Is Reebok a Success?

2min

10.

Are You Trying to Get a Job?

4min

11.

Is Reebok a Good Opportunity?

5min

12.

I Need Reba, I Need a Distributor

2min

13.

The Number One Shoe

4min

14.

Reebok - A Five Star Running Shoe

2min

15.

Five Star Shoe, Joe?

3min

16.

What Was the Biggest Disaster That Happened to You?

1min

17.

Reebok - I'm Back Again

5min

18.

Marketing Is Better Than Manufacturing

2min

19.

Can We Keep Up With Demand?

5min

20.

How Do You Grow a Robot Shoes Company?

4min

21.

Nike, Jeff Johnson, Phil Knight - What Do You Think of Phil Knight?

5min

22.

The Future Is Here

2min

23.

The Changes in the World

5min

Joe Foster is the founder of Reebok.

In this conversation, he discussed the early days (his first 21 years in business), why he never got a job, his most important lesson, the importance of a name, what rapid growth feels like, and what he thinks of his American counterpart, Phil Knight.

(0:00) Welcome Joe

(1:15) World War II

(6:10 Father’s Failing Company

(9:11) Badminton

(11:14) Early Days of Reebok

(21:14) Importance of Name

(25:01) Why Joe Never Got A Job

(33:24) Going To America

(50:57) Angel Martinez

(55:05) $9 Million To $1 Billion In 5 Years

(1:00:51) Giving Up Company

(1:05:11) Phil Knight