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#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
Is Reebok a Good Opportunity?
In 1968, Reebok was offered 15% off by the British government. The company decided to try and make inroads into America's sporting goods market. But they faced a huge challenge: there were far more Americans than UK people. They had much more disposable income - but that didn't stop them from buying their shoes direct.
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