#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
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Marketing Is Better Than Manufacturing
Anhill: "You don't make a shoe out of glove leather. It just rips apart" In 1982, Anhill took the idea to 200 pairs and sold them for $9 million. The company went from almost zero to a billion in less than five years. 'Lesson for me, marketing is better than manufacturing'
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