#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
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Reebok Shoes - I Don't Let It Are.
In the middle of World War II, he picked up a websters American dictionary. It's not long before he comes across R, E, E, B-O-K - Reebok. Jeff and myself said, no, we'll ever make shoes out of Reebok skin. So, that was probably our first real sort of challenge as to, you know, when you set up a company,. what can go wrong? Yeah, nothing. We were young at that time. And yeah, it doesn't matter. Nothing in the wrong. Then, eighteen months in, we have to change our name. Now, we haven't got a four years into our business.
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