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#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
How Important Is a Name to a Business?
Reebok is a very simple name. It's just two syllables, Reebok. And no matter how fast he said, it just comes over. For me, it's better than Adidas. But do you think that the name Reebok helped you that much? I think it did. Anytime when a problem comes along, it's, well, don't look at this as something bad. Look at this as an opportunity. Anything that came on, whatever we were trying to seek, seek things as being an opportunity.
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