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#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
Reebok - I'm Back Again
Reebok is now the world's biggest running shoe brand. The company was founded in 1987 and has sold more than 100 million shoes since then. Founder Paul Feynman took over as CEO after a series of misjudged moves by former boss Jeff Smith. 'The energy for the brand we transferred from the UK into America,' he says.
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