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#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
Are You Trying to Get a Job?
Eight years into the business, you're hearing, they don't need what I'm creating or what I'm selling. And then say, you know what, I'm going to continue. This is enjoyable for me. It took time because we start by making shoes and people come locally so we have a local business. Then I sort of got a couple of agents to represent. We started cycling shoes but didn't want to compete with the foster family that we don't,. on athletics. He advertised in cycling magazine and an agent from London read our adverts. All of a sudden, all this, massive orders were coming in. Incredible. But he was killed in a motor accident two weeks
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