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#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
Reebok - A Five Star Running Shoe
In 1979, our shoe was up there to be tested to get a five star rating. The guy from Kmart said, we want 25,000 purse. They were happy to take any running shoe that's seen as we'd advertise in one of the world. That was about six months work for our factory. We're not such a big factory, but I have friends. And this was one of the things we developed at Friendships in the industry.
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