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#266: Joe Foster – Building Reebok Into A Billion Dollar Empire

The Danny Miranda Podcast

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The Number One Shoe

Did you believe or know you had the best shoe at that time? And did it fushrate you when this magazine doesn't have your shoe as the number one shoe. What I was really worried about was marketing. How you sell your product, not whether you're product. It's the marketing that really makes a difference. If somebody else says this is the number one shoes, then a lot of people believe it. We had a good product. In fact, I'm trying to think now, it was 1969 that Ron Hill won the Boston Marathon in a pair of Reebox.

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