#266: Joe Foster – Building Reebok Into A Billion Dollar Empire
The Danny Miranda Podcast
00:00
I Need Reba, I Need a Distributor
In the late sixties, a company, it was a magazine, Runners World. Bob Anderson and his wisdom thought, I don't know everything about this. He'll tell everybody which is the best shooter buy. So they did some type of testing, and it came up with Nike. As you would expect, he says: 'Nike were in hard' But how do we get from there to here? It's like me going to the stores - why do I need Reba?
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