#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit

1

Introduction

00:00 • 2min

2

How Do You Know if You're Profitable?

01:53 • 2min

3

How Long Did It Take You to Learn a Code?

03:53 • 2min

4

How Did You Learn to Code?

05:36 • 2min

5

Can Anyone Learn to Code?

07:23 • 2min

6

How Did You Learn How to Be an Entrepreneur?

09:18 • 2min

7

Building a Product That's for Developers

10:52 • 2min

8

Clearbit

12:59 • 3min

9

How to Solve Problems in the B2B World

15:53 • 3min

10

Clearbit to Bear Metrics - What's the One Data Problem That All of These Businesses Have?

19:06 • 2min

11

How Much Did You Put Into Distribution?

21:32 • 2min

12

What Kind of Companies Are More Amenable to Using Clearbit Early On?

23:51 • 2min

13

How Do You Survive Silicon Valley?

26:07 • 2min

14

How to Scale Your Sales and Marketing

27:51 • 2min

15

How Do You Define Marketing?

30:01 • 2min

16

How Did You Become a Thought Leader?

32:00 • 2min

17

How Did You Evaluate Your Co-Founders?

33:43 • 2min

18

Data-Driven Sales and Marketing

35:28 • 2min

19

ND Hackers - How to Increase Conversions Using Automation

37:35 • 3min

20

Do You Know Who to Email To?

41:02 • 3min

21

Bootstrapping Versus Raising Money?

43:51 • 3min

22

Is There a Happy Medium to Be Had?

46:26 • 2min

23

Are You Taking Advice From Traditional Venture Capitalists?

48:01 • 2min

24

Clear Bit

50:00 • 2min

25

The Psychology Behind Being a Founder

51:48 • 2min

26

It's So Hard Not to Make Money in B2B Sales

53:34 • 3min