Data-Driven Sales and Marketing

Data-driven sales is not about completely automating where your sales team. It's about making them way more efficient, so that in time the spend is with pre-qualified, warmed-up leads. For Clearbit we have lots of different personas from sales, from marketing, from engineering, signing up. And we can't give them all the same drip emails. We actually customize these emails and increase conversion by dramatically,. By actually customizing the experience for each person.