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#015 – Data-Driven Marketing and Sales with Alex MacCaw of Clearbit

Indie Hackers

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Do You Know Who to Email To?

For bigger companies, we just don't do it. We pretty much just target 200 to 500 person companies with this approach. It's been working really well for us. In January, $10,000 in new revenue for a segment every day. I think this is one of the key parts of where sales is going is that a customized experience to each customer. For example, when you go to clearbit.com, we'll change the website, the pen on the company that you're using in the IP that you're on essentially.

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