How to Scale Your Sales and Marketing

Word of mouth is kind of run its course, or sort of seems. It certainly has less of an impact further on. And the other thing is it's pretty hard to measure. So that's why a lot of businesses would delve into more conventional sales and marketing techniques if they want to scale faster. At this point, we have a number of different avenues. We have self-service, but still accounts for a lot. We've got two books that we've written. One of them is just half published. We have some great content on the blog. We have a bunch of free products that those really help. If you look at companies like ZenDesk with low sales and marketing costs