Clear Bit

The downside of the data industry is that people keep the value when they churn. So it's not great for building a SaaS business. We got around that by just building out a batch product where people who want one off usage of the product can upload a list and enrich that list and pay for it as a one off. And they'll pay more for it. They actually pay five times as much. But people are happy to do that to have less for the convenience, you know, they don't want to worry about the subscription. That's where you're currently with new content.