Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 3min
How Did You Get Your Start-Up Into What You're Doing Today?
03:20 • 2min
The Definition of Strategy Is Making Hard Choices
05:22 • 4min
The Most Common Positioning Mistake That I See Companies Make
09:20 • 4min
Why Should We Hire You to Be a Sales Rep?
13:49 • 3min
Enterprise CRM for Investment Banks
17:16 • 3min
CRM for Financial Services - What's the Biggest Change?
19:51 • 2min
VCs Aren't Happy About Sneezing at TAM
21:35 • 3min
How Do You Build Momentum in Investment Banking?
25:03 • 3min
VP of Marketing - Is Your Positioning Good?
27:59 • 3min
Is Your Positioning Bad?
31:05 • 4min
Is It Marketing or Product?
34:38 • 2min
What if We Don't Have Capabilities?
36:14 • 2min
What's the Value Proposition of Your Product?
38:39 • 2min
What Are the Key Purchase Criteria?
40:28 • 2min
Is Your Positioning a Mushy Foundation?
42:33 • 4min
What Is Positioning and How Does It Work?
46:07 • 4min
The One Portfolio Company That I've Worked With, They Loved It
49:37 • 3min