Introduction

Cece Zhang: I'm really excited to be joined by April Dunford today. She is a positioning consultant, speaker and author who helps growth stage companies with their positioning. We'll talk about what is positioning? How do you know if it's good? What's the difference between positioning and messaging? And why should founders, private equity firms and their portfolios even care about it? So April, I know you're coming. You're still in Toronto right now, right? Did you get the same snow that we got here yesterday? Yeah, I spent a good half hour digging out my sidewalk this morning. It was quite a bit of snow.