Is Your Positioning Bad?

If you've got existing happy customers that love the heck out of your stuff, but you're getting this confusion in a first sales call, there is a gap between when an existing customer knows about your genius stuff and what's coming out of your sales person's mouth. So if I was the VP marketing and I sat in on these calls and I was starting to get this feeling like things are not so good, I would take those findings to the VP sales. And then same thing, if I could convince product, then I go to the CEO and say, look, I'm new in town. So what do I know? Nothing. But, you know, I was hanging out in