How Do You Build Momentum in Investment Banking?

In some industries, a lot of times that industry, the prospector calling wants to know, well, do you have a reference customer if I'm an investment bank? And so then how do you really build momentum there? It's like, you hit this tipping point in these markets where, you know, think about investment banking. Everybody on Wall Street's talking about me. Like it almost, nobody goes and hits the entire thing all at once because it's impossible. If they're taking all these inbound calls or just spraying and praying and outbound calls, we talked about small company, small resources,. Are you going to buy all of the ad words for like 10 different industries?