VP of Marketing - Is Your Positioning Good?

April Drexler: Let's talk a little bit about, I love the CRM for investment bank story. You've worked with some of our Parkerdale portfolio companies. How do you know if your positioning is bad in the first place? She says it's really easy to tell weak positioning in a first sales call with a customer. And so she would wander over to sales, make some friends and say, hey, I'm gonna sit in on some sales calls.