Nailing Your Product Positioning with April Dunford
Private Equity Funcast
00:00
Is Your Positioning a Mushy Foundation?
Marketing and sales are hard to do without good type positioning. It's really important for companies that have been around for a while, says CFO John MacIntosh. "I don't know how you're really gonna drive growth in the business with mushy stuff," he adds.
Play episode from 42:33
Transcript
