How Did You Get Your Start-Up Into What You're Doing Today?

April Kuchins: I've heard your background multiple times, but would love to hear a little bit about your background. How did you get into what you're doing today and what's led you to this path now? She says she studied engineering in university and went to work at a startup after that. After the acquisition, my boss left and they put me in charge of marketing as their vice president. And so through acquisition,. I worked at a bunch of big companies like C-BOL and IBM. About six, seven years ago, I decided I wanted to switch gears and do something different. Now what I do is really, really nichey. Like I only do positioning work