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Nailing Your Product Positioning with April Dunford

Private Equity Funcast

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Why Should We Hire You to Be a Sales Rep?

John Seebull: A lot of small companies are trying to be like, where the value play or where we're really good at customer support. He says that doesn't necessarily dictate well for their product roadmap or strategy. "We were always hiring new sales reps because reps were quick because they wouldn't sell anything," he says. 'It turns out, if you're doing a really relationship driven sell, it helps to know how all the current people that you're talking to are related'

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