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Nailing Your Product Positioning with April Dunford

Private Equity Funcast

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Enterprise CRM for Investment Banks

At the beginning, at the beginning, it was hard for us to get our heads around that. A lot of people were really uncomfortable with that. They're like, well, hang on. You're shrinking your tank. And so here's how we explained it: Our long term vision is still to only entire market,. The higher enterprise CRM market in Tece below. That is our long term vision. But our strategy to get there is we are going to establish a toehold in the investment banking market because we can win there. We don't actually win anywhere else.

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