Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 3min
The Importance of Buying Digital Media
03:13 • 1min
The Importance of Attention in Creative Strength
04:32 • 5min
The Importance of Having a Wide Open Eye
09:32 • 2min
The Importance of Attention Metrics
11:21 • 2min
The Reality of Attention Elasticity
13:24 • 3min
The Problems With ESOV
15:58 • 5min
Lessons Learned From the ESOV Metric
20:38 • 4min
The Role of Media in Brand Choice
24:30 • 3min
The Role of Low Attention Processing in Brand Building
27:44 • 2min
The False Economy of Attention
29:32 • 2min
How to Be a Successful Brand Marketer
31:59 • 2min
How to Get Attention on Different Platforms
33:29 • 3min