The Role of Low Attention Processing in Brand Building

It comes down at the end of the day often to what you're trying to achieve with these different bodies that you're making and how much you're paying for them. So passive attention, if you're not paying too much for it, I'm sure could be a worthwhile thing to buy. And then the other issue of course is whether you are trying to build brands or are you trying to activate sales when you make these media buys. This hints at, you know, really interesting learning.