WARC Talks: ESOV, attention and creative effectiveness
The WARC Podcast
00:00
Introduction
A new report has been published by the Advertising Council Australia in conjunction with THINK TV. It looks at factors driving excess or extra share of voice known as ESOV. The ability of a media platform to amplify or undermine a campaign's creative strength. Peter Field, Rob Britton and Professor Karen Nelson Field are joining me on today's podcast.
Transcript
Play full episode
