WARC Talks: ESOV, attention and creative effectiveness
The WARC Podcast
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The Importance of Having a Wide Open Eye
"If right up at the top end, it makes such a big difference. Imagine if you went into the wider world of marketing behind that" "You don't save money by going to low attention platforms, you give up a lot of effect," he says. 'The chasing of low cost ends up chasing low value actually'
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