WARC Talks: ESOV, attention and creative effectiveness
The WARC Podcast
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The Reality of Attention Elasticity
K7 is an ad agency based in London. Founder and CEO of K7 says the era of impressions has infected a lot of business processes. Advertisers are starting to understand how much attention they can gain from their campaigns, he says. But it's not just about media: "The flow and effects of a currency broken"
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