The Role of Media in Brand Choice

I appreciate, you know, in a lot of Karen's research, we're still talking about platform ABC. But are there general insights and learnings for brands in terms of the type of media that we might sort of talk about as being high attention, versus lower attention? If you're asking me, I mean, I can to a degree. I mean, we kind of split it down the middle because, you know,. Rob sort of talked about the granularity originally. So if you think we did high low to make our data sets kind of mixed, right? We go down to the point two of a second. So what is high? What is low? And we just kind