The Problems With ESOV

The whole ESOV kind of model has been just a brilliantly useful one. The original John Phillips Jones model is based on the market knowing the value of each media. And so people weren't really knowing what they were buying. They were sold as currency of impressions, but had to make assumptions that an impression on platform A was just as value as on platform B. That's how it should be when we get that back into the data, then we can fix this model and then we can all move forward.