How to Be a Successful Brand Marketer

Karen: I hope that the industry is really starting to learn some of these lessons. For brand super apps, for budgeting purposes, I've looked at things like ESOV might read this research and have a bit of a panic. What's the advice that you would give to the brand marketer that's listening to this podcast about where they go to now? Rob: Be very, very clear about where you're investing and then look to see what is that doing in terms of the effectiveness of the campaign.