GTM Live

227 - LinkedIn Not Working? Time For a Strategy Shift | Demand Gen Live S2 x62

Dec 22, 2021
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Episode notes
1
Introduction
00:00 • 4min
2
Is Your Marketing Strategy Sucking?
03:49 • 3min
3
The Transition From Running Lead Gen to Running Demangen
06:28 • 2min
4
Selling Change Is Hard
08:49 • 1min
5
The Unlisted Topics - I'm Intrigued
10:16 • 4min
6
How to Create Demand in Email Marketing
14:41 • 2min
7
How to Get the Most Out of Your Attribution Campaigns
16:41 • 4min
8
Strategy Greater Than Tactics
20:53 • 4min
9
Strategy Is Greater Than Tactics
24:47 • 1min
10
I Love Measurable, Attributable Things When They Work
25:51 • 4min
11
Reach Is an Impression and It Doesn't Drive Business
29:30 • 2min
12
The Unattributable Things You Can Do, but Don't Track Anything
31:32 • 2min
13
Is There a Need to Measure the Metrics That We Measure?
33:28 • 2min
14
What's the Plan for 20 22?
35:38 • 4min
15
Are You Losing Deals?
40:04 • 4min
16
How to Create a Campaign to Get People to Know About the Clinical Trial
44:20 • 3min
17
How to Make the Right Choice in Marketing?
46:57 • 2min
18
Strategy Is Not About the Customer in Mi
48:53 • 3min
19
The Instigator of the Attribution Mirage
51:50 • 2min
20
How Do We Change Tactics?
53:46 • 2min
21
How to Build a Parallel Body of Knowledge Using Your Own Data
55:31 • 3min
22
What's the Problem With Drop Downs in Market Research?
58:34 • 1min
23
What Are Your Pick Lists?
01:00:04 • 2min
24
Do You Think Market Research Has Goes Away?
01:01:49 • 3min
25
20 21 - What an Awesome Year!
01:05:01 • 3min