227 - LinkedIn Not Working? Time For a Strategy Shift | Demand Gen Live S2 x62
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Selling Change Is Hard
Vendors are invested in layering on top of the same strategy that existed for a while. Selling change is hard, so and some ane a better way to do the same thing than they 're already doing. Go and talk to customers. Assess your own compey. Have your finance department secret shop your buying process. There's a lot of ways that you can get this information. But the key is, like, you need to acknowledge that there's something going on,. Then you actually need to look for the data and the insights.
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