227 - LinkedIn Not Working? Time For a Strategy Shift | Demand Gen Live S2 x62
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Are You Losing Deals?
The key in looking at this is to assess, like basically gather customer insights and run analytics. And i think also assessing, who's the last hord of customers that left? Why did your most recent customers decide to buyLike so there are some specific things, i think, that you can look at to get some of the right signals to help point you in the right direction. The podcast needs to deliver the message that drives the business. We use guests our podcasts, and we use them strategically, like we have people on for very specific purposes. Having a pure guest strategy puts you in a tough position to tell your own business story. Same thing with doing a huge virtual event and just
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