Reach Is an Impression and It Doesn't Drive Business

If you’re looking at your year-end ad effectiveness right now and coming to the conclusion that LinkedIn isn’t right for you, consider this. There are two reasons why it doesn't work. 1) You are witnessing the attribution mirage. If you are seeing LinkedIn engagement grow, people are sharing, commenting, showing up to events, etc. LinkedIn is working. The problem isn't the platform, it's that attribution software doesn't track its effectiveness unless someone clicks a link to come to your homepage from the feed (which is a losing strategy). The second reason is that it doesn't work is the strategy is all wrong. In this episode, Chris talks about how to run proper demand gen through LinkedIn and drive real results.