

Becc Holland: Discovering the Difference Between Pain, Problem and Impact
Feb 12, 2024
Becc Holland and John Barrows discuss the importance of discovery in sales, focusing on distinguishing pain, problem, and impact. They emphasize data-driven decisions, building customer relationships, and the value of strategic questioning. The podcast explores personal growth, effective problem diagnosis, due diligence in startup leadership, and uncovering client pain points for successful sales engagements.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Navigating Adversity and Embracing Personal Growth in Business
01:49 • 12min
Discussion on Effective Problem Diagnosis and Sales Parallels
14:00 • 3min
Insightful Approach to Problem Diagnosis in Sales
17:09 • 5min
Exploring Due Diligence in Marketing and Sales Leadership for Startup Success
22:05 • 2min
Uncovering Client Pain Points for Effective Sales Engagements
24:08 • 24min
Mastering the Art of Discovery in Sales
48:01 • 5min