Make It Happen Mondays - B2B Sales Talk with John Barrows

Becc Holland: Discovering the Difference Between Pain, Problem and Impact

Feb 12, 2024
Becc Holland and John Barrows discuss the importance of discovery in sales, focusing on distinguishing pain, problem, and impact. They emphasize data-driven decisions, building customer relationships, and the value of strategic questioning. The podcast explores personal growth, effective problem diagnosis, due diligence in startup leadership, and uncovering client pain points for successful sales engagements.
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