3min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Becc Holland: Discovering the Difference Between Pain, Problem and Impact

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Discussion on Effective Problem Diagnosis and Sales Parallels

Exploring a new sales membership program with live training and technology workshops, followed by an analysis of how doctors and salespeople mirror each other in diagnosing problems and offering solutions, expressing concerns about medication being prioritized over lifestyle changes.

00:00

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