2min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Becc Holland: Discovering the Difference Between Pain, Problem and Impact

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Exploring Due Diligence in Marketing and Sales Leadership for Startup Success

Exploring due diligence in marketing and sales leadership roles, focusing on the complexities faced by CMOs and VPs of Sales in startups. The discussion emphasizes the significance of asking insightful questions in discovery calls to guide decision-making in a dynamic business environment.

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