Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Becc Holland: Discovering the Difference Between Pain, Problem and Impact

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Introduction

Exploring the shift towards discovery diagnostic selling in sales, highlighting the significance of building trust by revealing authentic pain points. Strategies for impactful discovery in client interactions are discussed, emphasizing personalized solutions for maximum effectiveness.

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