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2min chapter
Becc Holland: Discovering the Difference Between Pain, Problem and Impact
Make It Happen Mondays - B2B Sales Talk with John Barrows
Introduction
Exploring the shift towards discovery diagnostic selling in sales, highlighting the significance of building trust by revealing authentic pain points. Strategies for impactful discovery in client interactions are discussed, emphasizing personalized solutions for maximum effectiveness.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode