Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Becc Holland: Discovering the Difference Between Pain, Problem and Impact

Make It Happen Mondays - B2B Sales Talk with John Barrows

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Insightful Approach to Problem Diagnosis in Sales

This chapter emphasizes the significance of accurately diagnosing issues in sales conversations through strategic questioning. It highlights the value of addressing unseen challenges to build trust and provide meaningful solutions to potential buyers.

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