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5min chapter
Becc Holland: Discovering the Difference Between Pain, Problem and Impact
Make It Happen Mondays - B2B Sales Talk with John Barrows
Insightful Approach to Problem Diagnosis in Sales
This chapter emphasizes the significance of accurately diagnosing issues in sales conversations through strategic questioning. It highlights the value of addressing unseen challenges to build trust and provide meaningful solutions to potential buyers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode