24min chapter

Make It Happen Mondays - B2B Sales Talk with John Barrows cover image

Becc Holland: Discovering the Difference Between Pain, Problem and Impact

Make It Happen Mondays - B2B Sales Talk with John Barrows

CHAPTER

Uncovering Client Pain Points for Effective Sales Engagements

The chapter focuses on a sales approach centered on identifying and understanding client pain points through uncovering self-diagnoses and expert diagnoses. It emphasizes the significance of delving deep to uncover true problems and root causes, guiding sales engagements towards targeted solutions based on metrics and triggers.

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