
Becc Holland: Discovering the Difference Between Pain, Problem and Impact
Make It Happen Mondays - B2B Sales Talk with John Barrows
Uncovering Client Pain Points for Effective Sales Engagements
The chapter focuses on a sales approach centered on identifying and understanding client pain points through uncovering self-diagnoses and expert diagnoses. It emphasizes the significance of delving deep to uncover true problems and root causes, guiding sales engagements towards targeted solutions based on metrics and triggers.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.