

S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
Sep 7, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Introduction
00:00 • 2min
The Father of Modern Brownin
01:40 • 3min
What Is a Sub Category?
04:22 • 3min
How to Build a Sub Category
07:19 • 2min
The Customer at the Heart of What Are Thinking?
09:20 • 2min
Branding Is a Branded Innovation
10:54 • 3min
How Do You Get Comfortable in a Sea of Sameness?
13:36 • 3min
Is Your Leadership Team Ready for That?
16:18 • 2min
The Future of Purpose Driving Brandyin
18:08 • 6min
The Purpose of a Brand
24:01 • 2min
The Purpose Is So Important in Retaining Talent
25:57 • 3min
How Do You Think About Social Programmes?
28:30 • 4min
How Do You Avoid a Greenwashing?
32:19 • 4min
Five Branding Musters
36:18 • 4min
How Do People Find Out About You?
40:09 • 2min