AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
How Do You Get Comfortable in a Sea of Sameness?
i work out there in consolency land, and it's very rare that you find people or clients that are willing to go outside of the norm. And how do you persuade people? Because often you're stepping into completely new new territory, and businesses predominantly get scared about that. So any any tips, any thoughts on on how you cold persuade someone that now was a good time to d this? No, its tough. It's really tough. A cre dt be an innovator and creative is tough. You've got to take except some risks. But if you have a chance and you turn your back on them, you're going to regret it.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode