S03.EP17 - Disruptive Innovation + Purpose-Driven Branding with David Aaker
JUST Branding
How Do You Get Comfortable in a Sea of Sameness?
i work out there in consolency land, and it's very rare that you find people or clients that are willing to go outside of the norm. And how do you persuade people? Because often you're stepping into completely new new territory, and businesses predominantly get scared about that. So any any tips, any thoughts on on how you cold persuade someone that now was a good time to d this? No, its tough. It's really tough. A cre dt be an innovator and creative is tough. You've got to take except some risks. But if you have a chance and you turn your back on them, you're going to regret it.
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